For Daikin Elite Distributors

Designed for every HVAC dealer, from a single-person shop to the largest mega dealers, OPTIMUS is the industry-first finance platform that provides a single application process for ALL of the leading lenders on our program, automatically sending the customer to the right lender based on credit profile and the financial products that you offer. No transitioning to a second program or having to overcome a denial. OPTIMUS gets you to “YES” quickly and seamlessly by reducing the need for multiple applications and credit pulls. You get a 90% approval rate in just seconds, more customers approved for financing, and more closed jobs.


Dedicated online classes focused on the fundamental areas of running a contracting businesses. Classes are available on Sales, Financial Structure, Pricing, Marketing, Operations, Customer Service, Service Agreements, Leadership and more. The online classes feature high definition streaming videos and a learning management system that requires all participants to demonstrate their total comprehension of the various lessons, each step of the way, before progressing through the rest of the training curriculum.

In partnership with Interplay Learning, an industry leader in the space, our technical training add-on package features traditional technical knowledge and trending best practices hosted in a virtual reality setting that enables easy, industry-best training without expensive travel. Boasting over 100 (and counting) training courses, many of them NATE-certified, our technical training ensures your team stays on the cutting edge of industry standards and hands-on technical competencies. All members have access to 3 technical training courses included with their membership. The full technical training catalog is available as an optional upgrade for an additional fee per user. Please note: The technical training curriculum is not brand specific.

The Contracting Best Practices Online Library allows Daikin Elite Dealers to take an even deeper dive and expand their knowledge, beyond what is covered in the online classes, to achieve total mastery of all the critical areas for running a contracting business. With this powerful resource, you’ll unlock a vast library of high definition training videos, implementation tools, templates, articles and self-evaluation scorecards to support your continued education and business growth.

In-depth educational events focused on the core areas of curriculum provided through Contractor University. Workshops are presented in-person as well as virtually during non-peak seasons. Daikin Elite members receive 1 free registration to each in-person workshop and unlimited free registration for virtual workshops.

Every month, all Loyalty Rewards-eligible Contractor University members have access to a free 45-minute, one-on-one coaching session with one of Contractor University’s Business Coaches. Members can ask their coach targeted questions specific to their business, get real-time advice and receive feedback on strategy and ongoing progress.

Strategic, business building event featuring headliner keynote presentations, focused breakout sessions, networking opportunities, vendor exhibits and more. This is the can’t-miss event of the year for members. Daikin Elite members are eligible to register at the discounted rate of $845 per person.

Contractor University’s “Cracking the Code” is a weekly show and podcast that casts a light on the most important topics related to running a contracting business. Hosted by New York Times bestselling author and contracting business expert Weldon Long, “Cracking the Code” regularly features Contractor University’s industry-acclaimed faculty and helps viewers discover timeless proven strategies and emerging best practices that are being implemented today by the country’s most successful contractors. Contractor University members enjoy the added benefit of on-demand access to the full archive of all previous episodes.

Contracor University routinely surveys its contractor network on specific focus topics to gain insight on how contractors are evolving their business practices to achieve maximum success and then publishes a summary of the survey results for Daikin Elite Dealers to access.

Contractor University has partnered with several of the premier providers of products, services and training for contractors – all of whom actively contribute support to EGIA’s mission to serve contractors. Through these partnerships, Contractor University members get access to exclusive discounts, rebates and special offers, potentially saving them thousands of dollars a year on many of the essential tools and resources needed to run their businesses.

Daikin specific best practices for running all aspects of a successful and profitable premium HVAC business, while creating the ultimate comfort experience for your customers.

As a Daikin Elite Dealer, $10 of your monthly dues are contributed to the EGIA Foundation from EGIA at no added cost to you. The EGIA Foundation is a 501(c)(3) nonprofit organization committed to reducing the labor shortage in the home services industry while expanding the benefits the industry offers the general public. Through career development, scholarship programs, providing education about the industry to students as they are considering career paths, and other initiatives, the Foundation enthusiastically takes a role in developing future generations of tradespeople. As a Contractor University member, $10 of your monthly dues are donated to the EGIA Foundation at no additional cost to you.

All Contractor University members on annual payment plans, or monthly payment members that have been with Contractor University for a minimum of one year without missing a payment, are eligible for an exclusive suite of perks as part of the Contractor University Loyalty Rewards Program. Benefits include, one-on-one business coaching, a copy of Becoming Your Best’s annual planner and preferred membership pricing.

Contractor University members get discounted access to best-in-class, television-quality video studio and production services – the same as is used by EGIA. Use only the a la carte options you need or opt for full turnkey production with our incredible team and film your training videos, social media spots, “about us” website content, video ads and more.