Daikin Elite Member Login


Trainer: Russ Horrocks OR Drew Cameron

The Daikin Elite Buying Experience is a one-of-a-kind system that will elevate your company’s status in the consumer’s mind as a “Trusted Authority” and differentiate your salespeople as “Trusted Advisors” to position your company and premium solutions first and foremost in the customer’s mind as offering the quality, value, reliability and uniqueness their desire. Creating a Buying Experience, IS NOT the same as selling. This is not a sales training course. What you will learn is unlike anything you’ve ever heard in the industry. You are embarking a journey that will allow you to change the way people think about your company and your products and consider you in a different light than other contractors that simply want to make a sale. You will love your job, earn people’s respect and appreciation, make a difference in people’s lives and make more money for your efforts.

Course Objectives:

  • Learn the self-limiting beliefs and headtrash that restrict you from achieving your potential
  • Develop the mindset, intent, and approach to sales success that feels right and natural
  • Apply communication techniques for having better conversations that advance the buying process
  • Leverage tools and resources to engage and educate customers to discover why you represent the best value regardless of price
  • Learn how to properly position the Daikin product line and your company’s value proposition in the stories you share with your customers


  • Owners / Principals
  • General Managers
  • Sales Managers
  • Marketing Personnel
  • Sales Personnel (novice – experienced)
  • Technicians with sales responsibilities

Contractors learn how to set up a financing partner and how to fund projects and missed opportunities.