Turning a customer’s attention into a quality lead can be competitive in the home services industry, which is why it is important for contractors to differentiate themselves by conveying the value guarantee to homeowners. On this week’s Ask the Experts call, an HVAC contractor from Ohio asks:
In a price comparison to another company with no guarantees, how do you put a price value on all the guarantees we provide? We are at $20k they are at $16k, we guarantee everything, they only verbally promise.
Contractor University faculty member, Gary Elekes (Founder of iMarket Solutions), gives his expert advice on how contractors can differentiate their home services company with guarantees to stand out from others in their marketplace.