The digital era has created a more level playing field, allowing small businesses to compete with the industry giants and win. Changes in consumer buying habits have created a rapid sequence of technology and marketing trends, as well as compliance requirements for business owners’. Discover the overall digital marketing strategy approach it takes to sustain and grow your business with this ultimate Digital Marketing and Lead Generation workshop for HVAC entrepreneurs.
If you aren’t talking about the following with your marketing agency, you will not want to miss this Digital Marketing and Lead Generation workshop:
- Artificial intelligence
- Augmented reality
- Virtual reality
- Voice search
- Mobile first
- Schematic markup
- Accelerated mobile pages
- PHP7+
- WordPress 5.0+
- Google moments
- Content marketing
- Streaming video / video
This workshop is designed to guide you through the 12-Step Digital Marketing Roadmap to compete and achieve accelerated results in today’s digital environment.
Objectives
The Digital Marketing and Lead Generation workshop objectives include:
- Digital evaluation
- Why digital
- Current digital footprint
- Digital strategy
- Implementation
Who Should Attend
Those responsible for creating the companies marketing strategy and executing various campaigns