When it comes to using a new company, potential customers rely on reviews from previous customers to know what quality of service they should expect. This makes the presence of online reviews vital to your company’s sales succes, brand management, and even search engine optimization (SEO). On this week’s Ask the Experts call, an HVAC contractor from Illinois asks:

Can you suggest a process or system to drive online reviews for my service techs that does not require specific software?

Contractor University faculty member, Gary Elekes (EGIA faculty member and President of EPC Training), gives his expert advice on the importance of online reviews and how to best increase them.