When customers that shop online for parts are confused when a contracting company costs more, it is important that your team can explain what goes into the price. On this week’s Ask the Experts call, an HVAC contractor from New Mexico asks:

How do you compete with the internet on parts prices vs. our cost?

Contractor University faculty member, Weldon Long (EGIA faculty member and New York Times Bestselling Author), gives his expert advice on how to successfully overcome customer comparisons to internet costs.