Today, customers buy based on emotional currency and certainty – problems resolved, lives improved, and an affordable best value with the least amount of risk. The top two challenges contractors face are a vast amount of similarly sounding information from manufacturers and contractors available online and the fact that most contractors tend to comparison sell. As such, customers typically comparison shop.

Daikin Comfort Pro contractors that want to offer customers a better solution, positive life impact, and enjoyable experience have to become compelling in the customer’s mind. When contractors are compelling, there is no comparison.

Daikin Comfort Pros (DCPs) have compelling resources in their arsenal – FIT, VRV Life, Daikin One products, etc. When matched with a compelling overall value proposition creates an advanced solution that separates one contractor from the rest of the market.

QUESTION: So, how do DCPs get customers to buy advanced solutions more frequently?

ANSWER: Optimize the customer conversation for the best possible outcome by teaching customers how to buy and where value truly comes from through providing customers good information so they can make good decisions. Comfort Advisors will learn what the correct dots are and how to CONNECT the dots to customers’ stories, which reveal their emotional currency, and then back their compelling value proposition with unprecedented certainty to get the results they desire.