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Pricing for Double Digit Profitability


To evaluate the pricing methods and current pricing for contractors. The goal is for dealers pricing to be cost based, and designed then to properly produce acceptable gross profit dollars to recover overhead, understanding the difference between gross profits and gross margins, target profitability by business segment and increase cash flow to allow growth.

Topics Covered:

  • Defining a company cost structure
  • Purpose of and why conduct Job Costing
  • Methods of pricing – Divisor-Markup-Multiplier-GP Per Day-Dual Overhead
  • Utilizing Add-on Replacement Cookbook – setting standards – positioning
  • GP $ per man-day Benchmarks
  • Flat Rate Implementation
  • Define Pricing in all Segments
    • Service
    • RNC
    • Service
    • Residential Maintenance
    • Light Commercial and Commercial Maintenance

What to Bring:

  • Current Pricing Strategies and Rate Schedules in all Segments
  • Understanding of Pricing Templates

Who Should Attend?

  • Owners of Trades
  • Mid Managers of any company wanting to grow and empower managers
  • Service Managers


Jennifer Hunt




James R. Leichter

President & CEO, Aptora Corporation, Mr. HVAC LLC, RA Tax and Accounting Inc.


James is a successful entrepreneur and master mechanic whose accomplishments include being the founder of MrHVAC.com, the CEO and founder of Aptora, the President of RA Tax and Accounting and a partner with ProAmerican Investments.

James' company MrHVAC.com is a website dedicated to improving the lives of contractors. It includes industry articles, specialized HVAC calculators, forms, templates and one of the most extensive operations manuals in the country. As the founder of Aptora corporation, he has created some of the most popular software programs in the service industry including Flat Rate Plus and Total Office Manager.

James is well known for his burning passion to help contractors and it shows in his unique speaking style. He has hosted management workshops all around the United States and has conducted onsite consulting since 1996 with hundreds of contractors.