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DAIKIN ELITE DEVELOPMENT PROGRAM DAIKIN ELITE
DEVELOPMENT PROGRAM

Daikin Premium Product Marketing, Branding & Lead Generation

Description

Help dealers understand the need for a marketing plan, marketing calendar, lead forecast and sales forecast and how to create quality leads. This class will also focus on developing better ads, use of financing, yellow pages and advertising as a whole.

Topics Covered:

  • Overview of Marketing Model in today’s Environment
  • Marketing Evaluation
  • Marketing Planning Outline – Brand, Theme, Attributes, Customer Experience
  • Setting Marketing Goals for the year, BHAG 10 Year Goal
  • Service Agreements – Acquisition
  • Digital Marketing – Website Design, SEO, PPC, Social Media, Remarketing, Rep. Mgt., Reviews
  • Lead tracking and Understanding Metrics in Marketing
  • Marketing calendar Layout of Media
  • Advertising & Media, Internal Marketing, and Operational Marketing
  • Marketing programs and Promotional Ideas
  • Allocation of Funding into Media – Choices, Use of Co-op

What to Bring (Participants):

  • Samples of current marketing materials
  • Media Plan and Ads company has used or plans to use
  • Marketing budget and promotions used if any

Who Should Attend?

  • Owners of Trades Businesses
  • Any Marketing Manager or Marketing Related Position
  • Please NOTE: Agencies are Not Welcome in this workshop – Conflict of Interest

The Daikin Elite Development Program and Training Workshops are a service of EGIA for participating Daikin Comfort Pro, and Daikin VRV Design Pro Contractors. Daikin Elite Training Workshops are offered and administered by EGIA.

Contact

Jeremy Chandler

916-759-0515

jchandler@egia.org

Date & Time

Tuesday, October 5 - Wednesday, October 6

8:00 AM - 5:00 PM Central

Location

Barber Memorial Training Center

5630 Powell Street

Harahan, LA 70123

Registration Fee

Daikin Elite Dealers: Free

Non-Participant: $350 Per Registrant
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Category:

Related products

Presenter

Drew Cameron

President, Flow Odyssey and Energy Design Systems, LLC

Drew Cameron is America’s Most Sought-After Sales & Marketing Strategy and Success Advisor to Home Services Contractors and president of both FLOW Odyssey (formerly HVAC Sellutions) and Energy Design Systems, LLC: the premier industry alliance providing leading-edge technology along with complementary marketing and sales consultative support, recruiting, training, and coaching for performance and profit enhancement of Home Services Contactors. Drew is a renowned author, speaker, educator, coach, consultant, software developer, philanthropist, and an International Consultant Award Winner. Drew is also a president of the Cameron Family Memorial Foundation; a Board member, a Foundation Board Trustee, a Contractor University Founder & Faculty member, Resident Expert of Contractor Connect for Electric & Gas Industries Association (EGIA); a member of Black Belt Contracting (BBC).