By tracking the KPIs of your sales, a company is able to prioritize tasks and optimize their sales operations. On this week’s Ask the Experts call, an HVAC contractor from Michigan asks:

I’m trying to find what the target KPIs are for salespeople for closing rates. If possible, can you review those for market leads vs. LTOs?

Contractor University faculty member, Drew Cameron (EGIA faculty member and New York Times Best Selling author), gives his expert advice on the different training resources that can be used to enhance your team’s success.