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Daikin Elite Sales & Operations Summit


Monday, December 13th

  • 9:00 AM-11:00 AM: Selling Daikin High-Efficiency Products with Darren Dixon
  • 12:00 PM-1:00 PM: Lunch
  • *Free time or excursions in the afternoon

Tuesday, December 14th

  • 9:00 AM-12:00 PM: Selling Daikin High-Efficiency Products with Darren Dixon
  • 12:00 PM-1:00 PM: Lunch
  • 7:00 PM-10:00 PM: Dinner

Wednesday, December 15th

  • 9:00 AM-11:00 AM: Daikin Elite Sales & Operations with Russ Horrocks
  • 12:00 PM-1:00 PM: Lunch
  • 5:30 PM-8: 30 PM: Luau

Thursday, December 16th

  • 9:00 AM-12:00 PM: Daikin Elite Sales & Operations with Russ Horrocks
  • 12:00 PM-1:00 PM: Lunch


Selling Daikin High-Efficiency Products with Darren Dixon

Business management software can be intimidating, costly, and loaded with features that many contractors never get any value from. Thanks to the rapid development of simple, on-demand solutions like Uber, DoorDash, etc., the home service industry is pushing to redefine what it means to streamline operations and connect with consumers faster and easier than ever before. fyxify’s smart software is the first of its kind, and the only solution today that does it all. Manage your business, deliver a high converting and consistent customer experience, and give your customers the first on-demand, consumer-facing technology designed to provide faster and more profitable service – all in one place. Participants will learn how fyxify’s software is a solution for their office staff, field employees, and customers; connecting every part of their business on one simple, yet powerful platform.

Daikin Elite Sales & Operation with Russ Horrocks

In this session, Russ Horrocks will share the key operational components used by many of the top Daikin Elite dealers to achieve dynamic consistent success without compromising the customer experience. Participants will learn the skills and behaviors that allow salespeople to achieve the best possible outcome on every call including the consideration of products that are often labeled “expensive” and “high end”; while the customer sees them as something of value and affordability. Russ will lead the group in a round table discussion where attendees can get to know each other and learn from each other.


Jeremy Chandler




Monday, December 13 - Thursday, December 16, 2021


Grand Hyatt Kauai Resort & Spa

1571 Poipu Road

Koloa, HI 96756

Registration Fee

EGIA Daikin Elite Development Program Members: Free

Cosco Hawaiian DCP's: Free

Daikin Employees: Free

Non-Daikin Elite DCP's: $500 Per Registrant

Distributors: $500 Per Registrant


Darren Dixon

President, fyxify llc

For nearly 25 years Darren Dixon has been a Successful Contractor in the Home Services industry. In his early career Darren became associated with Jim Abrams, who’s mentorship led to a total dominant growth and transformation of his company in Las Vegas Nevada. Darren soon sold the company to Abrams’ then company, ClockWork Home Services. At 34, Darren was promoted to the role of Director of Retail and Franchise Development. Darren was responsible for the growth and management of 21 company owned locations which grew from zero to $141,000,000 in four short years. Darren also led a team which managed 80 franchise operations preparing them for future acquisition and subsequently, saw those companies grow significantly during that time period. Darren’s vast knowledge and experience in Training, Operations, Marketing, Innovation and Sales has allowed him to assist thousands of individuals advance and grow their HVAC, Plumbing and Electrical companies including industry leaders such as Weldon Long, George Donaldson and many other recognized names in the National HVAC scene. Vision, prosperity mindset, relentless pursuit of excellence and a “No Excuses” approach to business has led Darren to be called “...the most ambitious and capable leader in the home services industry in North America.”

Russ Horrocks

Vice President, Flow Odyssey

Russ Horrocks emerged as one of the most successful Comfort Advisors in America in the mid-90’s. Russ quickly took to sharing his unique knowledge of buyer psychology with sales forces across the country. He turned his profession into a passion, educating and coaching in-home sales and service advisors to understand the critical skills necessary to achieve results far exceeding personal mindset limitations and corporate expectations.

Most trainers preach about product and process. Russ teaches and coaches his sales and service protégés not only about what to do in the home and how to do to it, but more importantly, why. Why leads to a purpose allowing the people his students serve to build a strong connection based on a position of trust, confidence, competence and credibility. When matched with the creative execution of a process built to work with human nature and how people want to buy, it yields explosive growth.

Having mastered the sales process, in 2011 Russ joined with business development specialist, Drew Cameron, as Vice President of Flow Odyssey to help clients enhance the performance of their entire business, and transcend growing one person or department at a time. Together they work in the trenches with their clients in every facet of building successful home services businesses.

Clients embrace Russ’ detailed holistic approach to assessing a company’s people, present state and potential. Drawing a blueprint for success, he collaborates with clients onsite, online, and on-the-phone to achieve operational excellence with a hands-on strategic approach to growing people and implementing profit-based processes and systems. Clients benefit from Russ’ 20 years of knowledge and national experience, along with his relentless pursuit of building happy, effective, top-performing professionals and developing a culture of success and achievement.