Pricing Daikin FIT to Maximize Company Profitability


The residential HVAC business can be tough. Finding new ways to increase cash flow and meet target profit goals
are always an ongoing challenge.

Yet every day we see contractors overcome this challenge by finding new ways to maximize their profitability and
produce acceptable and even ideal gross profit dollars. How are they doing it?

The answer can be found in various established methods and more cutting-edge strategies for pricing that are
exclusive to contracting businesses.

Join Gary Elekes, EGIA Contractor University Faculty Member and CEO of iMarket Solutions, for the Pricing Daikin FIT
to Maximize Company Profitability virtual workshop. Gary will discuss how you can utilize business-changing pricing
methods and strategies with Daikin FIT to build a more sustainable business.

In this FREE virtual workshop, you’ll learn:

  • How pricing fits into a company brand and overall strategy
  • How to identify break even, gross profit per day, and overhead per day concepts
  • The secret to aligning a company brand to a market price
  • And much more!


Jeremy Chandler



Robin Faust




Gary Elekes

EGIA Contractor University Faculty Member and CEO of iMarket Solutions

Gary Elekes is a serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting iMarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.