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Pricing Daikin FIT to Maximize Company Profitability


In this virtual workshop, free for Daikin Elite dealers, we’ll evaluate the pricing methods and current pricing for contractors, with particular emphasis on how your Daikin FIT pricing and product mix can help maximize your company’s profitability. You’ll walk away with an understanding of how to make their pricing cost-based and designed to properly produce acceptable gross profit dollars to recover overhead. You’ll also learn a variety of important concepts within pricing and pricing of Daikin FIT, including the difference between gross profits and gross margins, target profitability by business segment, how to increase cash flow to allow growth, and much more.

In this FREE virtual workshop, you’ll learn:

  • How to define company cost structure
  • Proper pricing for Daikin FIT in order to drive company profitability
  • The “how” and “why” of conducting job costing
  • Methods of pricing: divisor, multiplier and more
  • Utilizing add-on replacement cookbook; setting standards and positioning
  • Gross profit dollars per man-day benchmarks
  • Flat rate implementation
  • How to set pricing in all segments: service, residential new construction, residential maintenance, commercial and more
  • Current pricing strategies and rate schedules in all segments
  • Understanding of pricing templates

Who should attend?

  • HVAC business owners


Jeremy Chandler



Robin Faust




Gary Elekes

EGIA Contractor University Faculty Member and CEO of iMarket Solutions

Gary Elekes is a serial entrepreneur with a passion for helping others become more successful by sharing what he has learned over the past 3 decades working closely with all facets of the contracting industry. During his career, Gary has held senior management positions at Lennox and Service Experts. In 2000, Gary moved into entrepreneurship and started his training and consulting business EPC. Today, EPC continues to support growth oriented businesses aspiring to reach 20% EBIT. He also designed the very first web based learning platform for the residential contracting industry, which acts as a support system for training and learning in HVAC and plumbing trades, and has over 5,000 subscribers.

In 2003, Gary began acquiring contracting firms with a focus on developing turn-around opportunities. He also opened and operated several start-up businesses. In 2010, he added web design/SEO and online marketing to his company portfolio starting iMarket Solutions as a co-founder. Gary graduated from Ohio State University with a BSBA and also holds a Master's Degree in Business and Finance.