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When the busy season comes, it is important that your business is able to adjusts prices to accommodate for increased costs like labor and fuel. On this Ask the Experts call, an HVAC contractor from Idaho asks:

I want to raise my prices before it gets busy, but I’m nervous. How can I execute a price raise and get my homeowners to be ok with it?

Contractor University faculty members Weldon Long (Sales Expert and New York Times Bestselling author) and Drew Cameron (President of Flow Odyssey) give their expert advice about overcoming the fear of rejection from homeowners due to increased prices.