Month: September 2019

EGIA is excited to announce the following improvements to the GreenSky program:

The new GreenSky program offers an exclusive benefit to active EGIA dealers. By using the new EGIA ACH PROGRAM, your total “all-in” fee to process your payment will be reduced by as much as 1%. Please contact us directly for more details.

Jeremy Chandler
Phone – (916) 759-0515
Email – jchandler@egia.org

GreenSky has partnered with Foundation Finance to offer a second look program for near and subprime customers. This new partnership will enable you to capture more customers, and provide countless new opportunities to book more revenue! To participate in the program, click here and fill out the easy registration form. You will be automatically enrolled for a seamless and instantly waterfalled Foundation Finance approval. Email completed forms to daikin@egia.org.

**Foundation has approved 75% of GreenSky’s denials on a similar program**

GreenSky now has a pre-qualify program that allows the customer to get an approval without affecting their credit. This program gives your customer the peace of mind that a denial will not adversely affect their credit rating. The approval is good for 30 days and will turn into a hard pull once the deal is signed.

**Program is only valid using the mobile app**

Question: How should I as the owner deal with negative online reviews?

Gary Elekes; EGIA Contractor University Faculty Member:

The question of online reviews is all about making sure you have somebody else answering the question other than the owner. I think owners take the review process personally, especially a negative review. It’s an extension of our own egos. The most important thing is to have a professional do it – someone in your organization who is good at communication or pay a third-party organization to respond.

First of all, identify when negative reviews happen and then respond. The owner certainly has the opportunity to review whatever the response is but as a general rule, it’s best to have somebody that’s not directly tied to the brand respond to it. Collect the information from it, find out what happened, what the remediation is, and then post.

The second part of that question is, people ask if they should even respond to it. Responding to a comment often raises that comment to the top but as long as you have a legitimate response, it’s always appropriate to answer. Don’t allow a consumer who’s in a negative frame of mind to control the message, especially regarding your brand. Even though you might not have a great response, the idea is that you’re showing that you care about your customers and you care about your brand. It gives the customer the idea that you’re a customer-satisfaction-type company.