Value is unique to every customer, each with their own perspectives on how much they’ll pay for certain products and services. That means that the biggest factor in remaining competative within your marketplace is targeting the right audience. On this week’s Ask the Experts video highlight, an HVAC contractor from Arizona asks:
How can we stay competitive while increasing our yearly profits?
EGIA’s faculty members Weldon Long (New York Times Bestselling Author), Drew Cameron (Award-winning HVAC Trainer and President of Flow Odyssey), and Gary Elekes (Founder of EPC Training and iMarket Solutions) give their expert advice on how to deliver a clear value proposition to the right audience to grow your yearly profit while staying competitive in your marketplace.