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If you’ve priced your services for profit, you’ll rarely be the cheapest price in town. This means that some customers might have questions about why you’re priced so high. This month, an HVAC and plumbing contractor from California asks the EGIA Contractor University experts:

What is the best way to handle customers who question our pricing on repairs?

EGIA’s faculty member, Gary Elekes (Founder of iMarket Solutions), gives his expert advice on how to communicate value for customers to who question your pricing.