Standing out from the competition has always been difficult, especially against larger businesses, which is why it is important for contractors to establish themselves as the local market expert. On this week’s Ask the Experts call, an HVAC contractor from Montana asks:
A large cable carrier in the area is buying up smaller HVAC companies and using their existing customer base and marketing to take market share. What would be your first defense or offense to keep customers when they’re inundated with marketing from the cable company about HVAC?
Contractor University faculty member, Drew Cameron (President of Flow Odyssey), gives his expert advice on the best strategies for competing with cable companies entering the HVAC space.