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Does your company incorporate role play into its training to prepare your team for different customer responses throughout the sales process? On this week’s Ask the Experts call, an HVAC contractor and plumber from Washington:

How often should we role play and train the team on the sales process?

Contractor University faculty member Gary Elekes (Founder of iMarket Solutions) gives his expert advice on how you can utilize different strategies to enhance your team’s success during the sales process.