Category: Uncategorized

When your work life gets busy and starts to affect your personal life, it can be easy to feel overwhelemed and lose sight of your goals. On this week’s Ask the Experts call, an HVAC contractor from Florida asks:

Everything is so complicated. What do I do to simplify my life?

EGIA’s faculty member, Drew Cameron (President of Flow Odyssey), gives his expert advice on how passion can motivate you to overcome the struggles you face both in your work and personal life.

When it comes to putting your products and services in front of customers, it can be hard to stand out against your competitors, especially in a competitive industry. On this Tip of the Month article, an HVAC contractor from Colorado who asks:

How do we differentiate our company from other companies, specifically our competitors?

EGIA’s faculty member, Gary Elekes (Founder of iMarket Solutions), gives his expert advice on the best strategies on how you stand differentiate your company from your competitors.

Every day, companies interact with customers over the phone, which can make creating a connection with them difficult. This month, an HVAC contractor from California asks the EGIA Contractor University experts:

What advice can you provide for building value over the phone?

EGIA’s faculty member, James Leichter (CEO of Aptora), gives his expert advice on how to build value over the phone with customers.

If you’ve priced your services for profit, you’ll rarely be the cheapest price in town. This means that some customers might have questions about why you’re priced so high. This month, an HVAC and plumbing contractor from California asks the EGIA Contractor University experts:

What is the best way to handle customers who question our pricing on repairs?

EGIA’s faculty member, Gary Elekes (Founder of iMarket Solutions), gives his expert advice on how to communicate value for customers to who question your pricing.

Recuiting good employees is always a challenge and once you find them, you need to have a carefully designed strategy to retain them. This week, an HVAC contractor from Washington asks the EGIA Contractor University experts:

What have you found to be a best practice for finding qualified help? How do you retain good help?

EGIA trainer and industry thought leader, Mike Treas, gives his expert advice on how to recruit and retain quality employees who love working for you and want to produce high numbers for your contracting business.

Contracting business owners that don’t set a clear understanding of what their expected customer experience run the risk of inconsistent results, underperforming employees, and dissatisfied customers. On this Tip of the Month video highlight, the EGIA Faculty respond to industry data collected in one of their monthly Snapshot Survey industry research surveys:

Has ownership/upper management created a clear understanding for the company of what is the expected customer experience?

EGIA’s faculty members Weldon Long (Sales Expert and New York Times Bestselling author), Drew Cameron (President of Flow Odyssey), and Gary Elekes (Founder of EPC Training and iMarket Solutions) give their expert advice on how to systematically deliver and measure an unparalleled customer experience that keeps homeowners delighted and aligns your people with your company goals.

Every business is different and every employee is different. So, when it comes to compensating your service techs and salespeople, it can be difficult to know if an hourly or commission-based pay structure is the best option. On this week’s Tip of the Month video highlight, an HVAC contractor from Connecticut asks:

What do you think is the best way for us to compensate our service techs and sales people? Hourly with incentives or by commission?

EGIA’s faculty member Gary Elekes (Founder of EPC Training and iMarket Solutions) gives his expert advice on how to create a compensation and rewards package tailored to the specific needs of your company that is aligned with the goals of the business owner.

Value is unique to every customer, each with their own perspectives on how much they’ll pay for certain products and services. That means that the biggest factor in remaining competative within your marketplace is targeting the right audience. On this week’s Ask the Experts video highlight, an HVAC contractor from Arizona asks:

How can we stay competitive while increasing our yearly profits?

EGIA’s faculty members Weldon Long (New York Times Bestselling Author), Drew Cameron (Award-winning HVAC Trainer and President of Flow Odyssey), and Gary Elekes (Founder of EPC Training and iMarket Solutions) give their expert advice on how to deliver a clear value proposition to the right audience to grow your yearly profit while staying competitive in your marketplace.

Today’s HVAC systems are complex mechanical systems that need to be designed, measured, installed, and serviced by experienced professionals. The process of selling these systems isn’t about the lowest number, it’s about the highest level of comfort. So, when there are multiple bidders lined up in front of a home, it can be virtually impossible to give a homeowner the information they need to make an informed decision. On this week’s Ask the Experts video highlight, an HVAC contractor from California asks EGIA’s experts:

How should we respond when we are called out to a sales call and there are 3 other companies lined up in front of the home waiting to give a price?

EGIA’s faculty members Weldon Long (New York Times Bestselling Author), Drew Cameron (Award-winning HVAC Trainer and President of Flow Odyssey), and Gary Elekes (Founder of EPC Training and iMarket Solutions) give their expert advice on how to differentiate your brand based on value instead of price.

You work hard to provide the best service for your customers, so it can be extremely frustrating when home owners decide to go with a company just because they’re cheaper. An HVAC contractor from Arizona asks EGIA’s experts:

I am consistently being undercut on price by lowball competitors. How do I overcome this?

EGIA’s faculty member Gary Elekes (Founder of EPC Training and iMarket Solutions) gives his expert advice on how to hold your margins and win more bids by adjusting your brand messaging to justify your higher price based on value and trust.